Client: Channel Seven
Art Direction: Jamie Carbery (Channel Seven) / Adam Rolfe (Trovato Design)
XFactor has been successful show on Channel Seven for many years, and during my time working at Trovato Design I was involved in producing artwork for 6 seasons of the show. Principle key art and retouching would be done by Electric Art, then given to us at Trovato Design for re-comping and artworking for final production. Often additional retouching and image comping would have to be performed based on ongoing feedback from the client and talent. The campaigns would require an extensive mix of executions across outdoor print, press, digital and social media.