Art Direction: Adam Rolfe (Trovato Design)
This project was aimed at promoting the new season of Mr Robot available to stream exclusively on Presto and entice new customers to sign up to their streaming service. It encompassed print and digital media executions to capture the public’s attention. Bus wraps, bus shelter posters, press ads, digital billboards and a suite of online HTML5 banners were produced to achieve this goal. The result was a major increase in new subscribers.
The artwork was adapted from some US produced imagery, but re-composed with new elements added to suit the purpose and target market. Image comping, retouching and finished art was produced by myself in conjunction with art direction from Adam Rolfe of Trovato Design.