Client: Channel Seven
Art Direction: Jamie Carbery (Channel Seven) / Adam Rolfe (Trovato Design)
My Kitchen Rules has always been a real flagship show for Channel Seven and is well received by audiences every year. At Trovato Design I was involved in producing artwork for the show from 2011 until 2017. Being their highest rating show, Channel Seven would throw a lot of marketing weight behind each new season to retain their existing fan base and win new viewers. I was involved in creating artwork across outdoor print and press, as well as extensive digital campaigns.
Initial retouching of talent was done by Electric Art. As the campaign progressed additional shots and adjustments, and all finished art would be done by myself and Adam Rolfe at Trovato Design.