Client: Channel Seven
Art Direction: Jamie Carbery (Channel Seven) / Adam Rolfe (Trovato Design)
Zumbo’s Just Desserts was a new show on Channel Seven that premiered in August 2016. It took the usual contestant oriented cooking show format and focused solely on the creation of desserts, inspired by and judged by world famous dessert king Adriano Zumbo. The show’s overall look and feel was reminiscent of Willy Wonka and this carried through to all the advertising. While at Trovato Design I worked on numerous print formats, including billboards, bus backs, wraps, bus shelter wraps and a a whole suite of digital banners and assets for the online campaign.
Initial retouching and key art was created by Electric Art. The moulded logo was originally a flat colour logo, however Channel Seven Design wanted it to look like decoration pressed in to the icing. I managed to created something believably moulded while maintaining the cartoonish and fun look. As the campaign progressed additional shots and adjustments, and all finished art were done by myself and Adam Rolfe at Trovato Design.